![]() ![]() When Chloe Macintosh, Brent Hoberman, Julien Callède and Ning Li launched from their East London office in 2010, the co-founders had their sights set on becoming 'Generation Rent''s go-to homeware brand.Ĭreating trend-driven products at an accessible price-point, the business was a instant success story with millennial consumers and later expanded into France, Germany, Ireland, Italy, Switzerland, Austria, Spain, Belgium and the Netherlands. The online store - with its flagship showroom in Soho - has been a staple of British interiors since its launch in March 2010 - with many of its items highly Instagrammable. has tumbled into administration and been snapped up by Next bringing turmoil to those who work for it and leaving 12,000 customer orders outstanding.īut for fans of the store there is another problem - where now to buy furniture and home accessories with great designs at not too exorbitant prices?
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